Kirti Singh

Chief Analytics and Insights Officer
Procter & Gamble

Kirti Singh leads P&G’s global Consumer Market Knowledge (CMK) organization and Analytics and Insights group in leveraging cutting-edge data, analytics, behavioral science and visualization to discover consumer, shopper and market insights—and transform them into actionable outputs that drive growth of P&G’s global product portfolio. Under Kirti’s leadership, CMK has become an invaluable partner in shaping the direction of our ten product categories to grow brands, guide strategies and portfolio choices, and design in-market executions.


Since joining P&G in 1993 as a CMK manager in India, Kirti has held numerous leadership positions across P&G businesses, including BeautyCare, FeminineCare, HealthCare and Grooming. He has worked across many geographies including India, China, Singapore and the U.S.


Kirti serves as executive sponsor of the Young William Cooper Procter Society, an organization of newer employees whom, in the spirit of P&G's second President and community philanthropist, volunteer in local communities, develop relationships with peers, and hone leadership skills.


Outside of P&G,Kirti lends his expertise to academia and the public sector to foster development in the areas of consumer insights and research.

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A.C. Nielsen Center for Marketing Analytics and Insights
Wisconsin School of Business
Grainger Hall
975 University Ave.
Madison, WI 53706
P: 608-263-4804
E: acnielsencenter@wsb.wisc.edu

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